You need a consistent stream of organic visitors to your site to be a successful online business.
If your website does not receive organic traffic, there is no assurance that anyone is looking at any of the products that are relevant to your business. You may notice a sudden decrease in internet traffic, even if you have a continuous flow of visitors to your site.
Website traffic decreases can be diagnosed easily, thanks to a few easy methods. The first step to regaining visits and page popularity is understanding why your website visitors are falling. Below are some of the most prevalent causes of a sudden decline in website traffic.
Google Algorithm Updates
If you have a website, you’re attempting to climb the search engine results pages (SERPs). Google’s algorithm is continually changing, implying that you’ll have to rely on Google to keep you in business. There are updates made daily to improve the user experience, and “core upgrades” are issued multiple times a year by Google.
Search engines utilize algorithms to match consumers with the most relevant results, and appropriate search engine optimization can make all the difference in your article’s ranking. Your finest SEO efforts may not be enough if Google alters its algorithm entirely.
The search engine giant keeps changes to Google’s algorithms under lock and key. So if you want to know if an algorithm has changed, you should seek Google news releases and confirmed updates.
In addition, you can visit websites like Moz or SEMrush Sensor for information. Websites like this keep you abreast of Google’s algorithmic developments.
You’re familiar with blocking someone on social media, but were you aware that you can also remove your web pages from the index used by Google to determine search results?
A “nofollow/noindex” code can be added to your robot’s meta tag by you, your web designer, or your web developer. In other words, Google is prevented from indexing your website, preventing consumers from finding it in the search results. This is useful in a variety of situations, including:
- Preventing duplication of content, such as between an author’s website and your blog.
- It’s important to avoid sending searchers to pointless pages like your team’s login screens to prevent user confusion.
- A web designer might use it as a template while developing, re-designing, or creating your website.
However, if you want to publish your content and keep it indexed, you can prevent Google from indexing your website and losing organic traffic by leaving this nofollow/noindex code or mistakenly clicking the box in WordPress that indicates “Do not index this page.”
As soon as you identify this problem after making changes to your website, remove the nofollow code immediately.
Content of Poor Quality
In order to draw in visitors and expand your customer base, you must post relevant and interesting material on your website. As it turns out, content marketing is one of the most cost-effective methods for promoting your organization via high-quality content.
There is a risk that some bloggers or businesses will get carried away with providing content, resulting in low-quality articles with a low word count and no value to web visitors. Websites with low-quality content will be penalized by Google.
Because of this, it is critical to keep producing high-quality content that adheres to SEO best practices and continues to deliver valuable information for users. If your website traffic has suddenly dropped, you might want to look at your content and remove any blog entries that are no longer of interest.
Missing tracking Codes
It’s possible to link a website’s HTML or source code with Google Analytics tracking codes in order to:
- Maintain a close eye on key performance indicators (KPIs).
- Keep tabs on the volume of traffic to your website.
- Click-to-buy numbers are a good way to gauge the effectiveness of an ad.
- Look at what other people are doing.
Even the most seasoned experts can make a mistake when it comes to website design and development. Consequently, it is critical that this problem and the underlying code be resolved as soon as it is reasonably practical. More vital data is lost the longer you wait to fix it.
Using PBN or Dead Links
It’s understandable if you’re a fresh web designer or have just launched your own website, you’re eager to stuff your online content with internal links. Links can help or hurt your search engine results, depending on how they are built. Especially if you have links on your website that:
- No longer have any value
- Are broken
- Content that is out of date
- Link to a PBN
Your website trafficcould be penalized and ranked lower by Google if you engage in unethical practices. An alternative term for PBNs is referred to as private blog networks. To put it simply, they are “shell” websites created specifically to aid in the growth of a website’s link profile and, thus, its position in search results.
Google has caught on to this trend and will penalize you if you link to a PBN page. You should never use PBNs and only listen to the recommendations of SEO experts and site designers who have a proven track record of success.
It’s a good idea to keep an eye out for any expired links and see if traffic to that page has decreased. Sitechecker and SEMrush are two tools that can assist you in this process. Then, either remove or replace these links.
In order to increase your organic traffic, you must include relevant keywords in your content. Instead of emphasizing user experience, organization, and information, Google may see your website traffic primarily focused on marketing.
In a nutshell, over-optimization results in worse search engine rankings. Use the correct keywords and best SEO methods to get the most out of your website.
A content creator like Clearscope or SurferSEO can assist you to figure out how many keywords to use, how many keywords to utilize, and how lengthy your content post should be when you’re writing it.
Google is now giving consumers information in a more natural way by providing results that they search for. To put it another way, the majority of people aren’t seeking “high-quality television repair” but rather “top television service.”
It’s just one example of how consumers increasingly use natural language and how websites must be aware of this while providing information. To boost your search engine rankings and assist users to find what they’re looking for, consider publishing new content with updated keywords.
Not Paying Attention to the Layout of SERPs
When discussing Google ranks, the importance of the SERP page cannot be overstated. SERP is an abbreviation that stands for “Search Engine Results Page.” “Rich Snippets,” which are increasingly commonly the first result on Google’s SERP, have seen considerable adjustments in recent months.
Unfortunately, even if your page originally had a high ranking for a term, another page with a rich snippet, graph, or other graphic that Google deemed valuable has risen to the top of Google’s SERP structure.
Use the new SERP style to your advantage by adding improvements to your website traffic, such as:
- Using bold words to answer a question in a clear and concise manner is a good practice.
- Incorporating numbered lists that answer a certain subject in-depth.
- Useful graphs and images can be inserted to enhance your text.
Migrating People’s Concerns
During the process of moving your website to a new platform, it’s crucial to keep SEO in mind and make it a priority. For example, you don’t want to get rid of well-optimized material that was bringing in visitors.
Removing optimized content might be a fatal error and result in a rapid decline in website traffic. In addition, your new website migration may have resulted in issues such as broken links and crawl errors, as well as lost or broken links.
When moving your information to a new page, it’s critical to enlist the expertise of a skilled web designer. Be prepared for issues like crawl errors and redirection, which can prevent you from regaining the organic traffic that you once had.
Slow Webpage Performance
This may be the most critical factor in determining your total website success. According to Goknowl.com, 53 percent of mobile consumers quit a website if it takes more than three seconds to load on their device.
This is crucial as Google uses SEO and web speed to determine a site’s ranking. Perform a web speed test and address any issues that may be contributing to your sluggish internet connection, such as:
- Your website has an excessive amount of overhead.
- Your CSS isn’t being optimized.
- Uploading an excessive number or size of media files to your website.
- Using an excessive number of add-ons.
Preserve the Search Rankings and Traffic You Deserve
You can’t cheat your way to more website visitors. There is a lot of work involved in increasing your search engine exposure. Attempting a shortcut by questionable methods could result in a lower search engine rating and a decrease in traffic.
Improve your online presence and expand your business by staying up to date on the newest trends and best practices.