The Ultimate Guide for How to Earn Money on TikTok
TikTok is one of the fastest-growing social media apps right now. With more than 500 million users, it’s no wonder that everyone is jumping on this trend. If you’re looking to make money on TikTok, there are plenty of opportunities to monetize your creativity and passion for music or comedy. With a combination of hashtags, music files, and short clips from standup comics or singers, you can earn money on TikTok in several different ways.
Do People Actually Get Paid To Use Tiktok?
Just to cut to the chase: yes.
You need at least 100,000 views in the last 30 days and 10,000 followers if you want to generate money on TikTok directly. If you’re a creator, you may submit an application to TikTok’s Creator Fund just inside the app.
Like painting a picture or figuring out the relationship status of your ex’s ex, making money on TikTok involves some imagination. You can make money on the platform even if you don’t have a huge fanbase by taking advantage of the app’s official, monetized techniques or by engaging in one of the many different ways users can earn money on the site.
Many users of the app TikTok have already found financial success with the app, much as social media creators active on other platforms. And while TikTok may seem like a new frontier, the tactics you can use to make money will definitely sound familiar.
The amount of money you generate on TikTok depends on the methods you use to monetize your account (see below).
Profiting from TikTok in 3 Different Ways
1. Trust a brand
You can think of sponsored content on TikTok as anything for which you receive compensation. I mean, that’s the point, right? Make a TikTok movie raving about how wonderful a company’s soy candles smell, and the company may pay you or provide you with a free skydiving experience in exchange for the video.
And companies are eager to get into such partnerships. According to research on the topic, only 16% of American advertisers expected to employ TikTok for influencer campaigns in December 2019, but by March 2021, that percentage had risen to 68%. That is to say, influencer marketing has become extremely popular on the site.
Which did Social Networks Will US Advertisers use for Influencer Marketing?
| December 2020 | December 2021 | |
| 97% | 93% | |
| Instagram Stories | 83% | 83% |
| Tik Tok | 16% | 68% |
| 79% | 68% | |
| YouTube | 44% | 48% |
| Instagram Reels | N/A | 36% |
| 29% | 35% | |
| 35% | 32% | |
| Snapchat | 16% | 26% |
| Blogs | 24% | 25% |
| Twitch | 5% | 13% |
Here are some sponsored content tips:
A. Only contact brands or organisations you love
Followings will see through you if you post about your favorite local burger establishment on a TikTok channel that has been dedicated to your raw vegan journey. It’s hard to understand, and it makes you look like a sellout. Make sure that any sponsored material flows naturally into the rest of your writing.
@khaby.lame Nobody can scare Zlatan ? #learnfromkhaby #learnontiktok #ibrahimovic #zlatanibrahimovic @tiktok @tiktokcreators ♬ Hotel – Lawsy
B. TikTok press kit
Putting together a press kit is like making a trailer for your own life. You can find your contact info, some images, and a list of your accomplishments there, and it will do a great job of selling you and the benefits you can offer to brands. Inspire them to sit through the rest of the show with a tub of popcorn in hand. Templatelab and other websites provide free press kit templates.
C. Non-sponsored posts
Businesses want to know that you have what it takes to increase their sales, so demonstrate that you can do it. If you make a few (unsponsored) social media posts gushing about your favorite pair of shoes, that niche sock manufacturer may finally want to work with you.
D. Toggle the Branded Content on/off switch
It turns out that apps dislike being tricked just as much as humans do. For this reason, TikTok implemented the Branded Content option. Press the button if you’re making sponsored content.
@charlidamelio #duet with @Brooke Monk sorry im late also please help me find dance credits i cant find them anywhere next up @dixiedamelio @landonbarkerr ♬ L$d – Luclover
2. Associate with a powerful figure
That’s the opposite approach of the first one. In order to expand your brand’s reach and revenue potential on TikTok, it is recommended that you contact an influencer whose style and subject matter are compatible with your own.
This TikTok features a collaboration between fashion blogger Wisdom Kaye and perfume brand Maison Margiela, and this one features culinary blogger Tiffy Chen and Robin Hood (the flour, not the fox):
Tomoson found that the top 13% of businesses saw a 200% return on their investment in influencer marketing, with the rest seeing returns of between 6 and 7 times their initial investment. Half of all marketers also claim that the quality of the clients acquired via influencer marketing is higher than that of customers acquired via email marketing or organic search.
In sum, those who have a lot of influence tend to have that effect. All of them (including the little ones)
TikTok Creator Marketplace is the area to look for an appropriate influencer in the United States. This marketplace platform brings together brands and opinion leaders. Brands of all sizes are welcome to join, but influencers can only gain access through invitation (for now).
Search for hashtags related to you and your business (#dentist, #faintinggoats, #thrifting) and browse videos made by users outside of the United States and TikTok’s official marketplace. You may also just play around with the app on your own, liking the videos that appeal to you and skipping the ones that don’t by tapping the “Not interested” button. What you’re looking for will immediately begin to appear in the app. Its intelligence in that regard is terrifying.
Examine each creator’s page thoroughly; we’ve all heard the cliched tale of the teary influencer’s non-racism non-apology. Try to avoid troublesome TikTokers. It’s 2022.
3. Advertise on Tiktok
Making money with TikToks that feature your already-popular products in all their unique glory is the most direct method if you have a well-established product line. Make sure that your bio has a link to your store.
Here’s a beautiful illustration: a model wearing a “brami” from the fashion label Klassy Network.
Even more so, you can make your own unique items, just like Tika the Iggy, an Italian Greyhound who is also a proud gay icon. Thomas Shapiro, the dog’s owner, is an online vendor of Tika-branded apparel. The cosmetics industry is booming with successful labels like Fenty Beauty and Cocokind.
Benefit from TikTok’s Creator Fund disbursements
This is the approved means of making money with the app in question. In order to “support people who dream using their voices and creativity to create inspired professions,” TikTok announced the launch of their Creator Fund on July 22, 2020, with a commitment of $200 million in the U.S.
People all over the world and the internet went crazy over it, so they quickly announced that the fund will double to $1 billion by 2023. Where do you start in order to earn some of that elusive creator money? If you want to apply, you’ll need to check off a few boxes on the application:
- Live in the United States, the United Kingdom, France, Germany, Spain, or Italy
- Meet the minimum age requirement of 18
- Gain ten thousand or more adherents
- In the past month, your video has received at least 100,000 views
- Respect TikTok’s Community Guidelines and Terms of Service
If you have TikTok Pro, you may apply for funding from the Creator Fund right within the app (the best things in life are not free).
The 5 Steps to Financial Success on TikTok
1. Keep it real
Basically, this is the lesson that would be taught in the seminal work on social networking. Even if it’s hard to believe in today’s heavily censored world, internet consumers still value genuine content.
The majority of the 1,590 adults polled in this 2019 study agree that being genuine online is crucial, however over half of the respondents believe that just a few brands provide real content.
Stay genuine whether you’re dancing the tango or displaying your crochet frogs. It’s the best bet for building a loyal fan base and, eventually, a lucrative income.
2. Justify your actions
There is a close relationship between this and genuineness. It’s preferable to err on the side of caution than break what might be a hazy set of guidelines regarding posting sponsored content or disclosing when you obtain free items.
If you use the branded content option on TikTok, you can automatically include a disclaimer (#Ad) when necessary.
3. Favorite creators can guide you
In the event that you are at a loss as to where to begin, simply scroll down. Some of your favorite content makers are probably monetizing their TikTok channels. Try to imitate their success by implementing similar techniques, such as entering into brand partnerships, advertising on T-shirts, and spelling their Venmo account using just letters from the alphabet.
4. Keep your usual content
There will be a decline in your following if all of your TikToks are promotional or contain some sort of paid endorsement. You need to keep your cool.
Cosmetics artist Bretman Rock shares not just his collaborations with Yves Saint Laurent but also hilarious video outtakes, his favorite Filipino cuisine, and, of course, the makeup and fashion stuff that has garnered him so many followers.
Brands like Ben & Jerry’s use TikTok to show off the Halloween costumes they made for the office canines. Make money the focus of your conversations only sometimes.
@bretmanrockSiqk and tired of yall telling me i have facebook mom hair♬ original sound – bretmanrock
5. Please keep trying
It’s not simple to make money on this social network. If this were true, then everyone would look like Addison Rae. (It’s funny to make fun of that because she knows that many people doubt she actually works. She does it with the assurance of a 21-year-old who brings in $5,000,000 a year.
Don’t give up if your first pitch to a brand or influencer is rejected. Working hard pays dividends monetarily.
@addisonre Summer in a glass. My poolside drink includes 2 scoops of @Vital Proteins lemon collagen peptides, water, kombucha, & lotssss of ice. Tag me if you make your own! #VitalPartner #WellnessIsVital ♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup
In 2022, How Much Money Do Tiktokers Make?
The amount of money you make on TikTok depends on the type of content you create and how you choose to monetize it.
TikTok brand deals can earn you upwards of $80,000. If you’re a popular enough creator (with a sizable, dedicated fan base and a history of financial success on the site), you can easily earn enough money from a single video to pay for a high-end vehicle.
You can make anything from 2 cents to 4 cents per 1,000 views with the TikTok Creator Fund. After a million views, you can probably count on making between $20 and $40.
Who Is Tiktok’s Highest-Earning Star?
Charli D’Amelio: It’s anticipated that we’ll bring in $17.5M each year. With the help of her popular dancing videos and licensing deals with companies like Hollister, Procter & Gamble, and even Dunkin’ Donuts, @charlidamelio has amassed an enormous fan base and a fortune.
Rae Addison: Earnings forecasted at $8.5M per year. One other person who got there by dancing their way up is @addisonre. She is sponsored by major companies like Reebok and Daniel Wellington and American Eagle and has her own large beauty and retail line.
Khabane Lame: The most popular TikTok account, @khaby.lame, is projected to make $5 million by the end of 2022. The video game company, the fashion house, the streaming service, and the soccer team have all signed on as sponsors of the comedian and Life Hack expert.
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