51 Cell App Stats That Will Blow Your Thoughts
In the event you’ve been following the statistics that we’ve shared on Influencer Advertising Hub, you’ll know that cellular utilization is on the rise. We’re rising rather more snug utilizing our cellphones for shopping the net, purchasing, and even purchasing. Although, what about cellular apps particularly? Are we principally utilizing our telephones to enter internet browsers or do apps take up extra time? And the place does mobile gaming match the image?
Listed below are over 50 mind-blowing cellular app stats. Proceed studying to learn how a lot money and time we spend and on what.
Cell App Stats That Will Blow Your Thoughts:
51 Cell App Stats
1. There Are 6+ Billion Smartphone Customers
In line with knowledge shared by BuildFire, probably the most powerful app makers for iOS and Android, there are greater than 6.3 billion smartphone users worldwide. What’s extra, it’s anticipated that the quantity will proceed to develop steadily to succeed in about 7.6 billion by 2027.
Supply: statista.com
2. US Cell Customers Verify Their Telephones A whole lot of Occasions Per Day
In the event you really feel responsible about your smartphone habits, possibly your telephone habit isn’t that unhealthy… In line with cellular statistics shared by Siteefy, a WordPress theme, US cellular customers examine their telephones on common as many as 256 times per day.
3. Kenya Is the Main Market
It’d come as a shock, however in 2021 Kenya was the main world market when utilizing year-over-year (YoY) development in cellular apps downloads as a measuring stick. Kenyans downloaded over 60% extra apps in 2021 in comparison with the earlier 12 months. Within the second spot, it’s Pakistan with a rise of just about a 3rd (27%).
4. 230 Billion Cell Apps Had been Downloaded in 2021
In line with knowledge shared by Statista, in 2021, customers downloaded a large 230 billion cellular apps to their units. This variety of world cellular app downloads has elevated steadily annually for the previous 5 years. To place the expansion into higher perspective, it has elevated by over 63% since 2016 when it was estimated at about 140 billion.
Supply: statista.com
5. 2 Million New Apps and Video games Launched in 2021
Statistics shared in App Annie’s State of Cell 2022 report reveal that publishers launched 2 million new apps and video games in 2021 alone. Video games accounted for under 15% of 2021’s new releases. Google Play had the latest releases throughout all classes of apps and video games by far (77%).
6. TikTok Was the Most Downloaded Cell App in 2021
Shock, shock, TikTok was the cellular app that was downloaded probably the most internationally in 2021. It was downloaded greater than 650 million occasions in 2021 alone.
In second place it’s Instagram with 545 million downloads, whereas Fb is in third spot with 416 million downloads for the 12 months.
Whereas WhatsApp stats reveal that the app has been downloaded probably the most in case you add up the downloads for the previous seven years, it’s solely the fourth most-downloaded app of 2021 with simply shy of 400 million downloads.
7. WhatsApp Is the Most Common Messaging App By Far
As of the start of 2022, WhatsApp was the most popular global mobile messenger app when it comes to month-to-month lively customers. Information shared by Statista reveals {that a} whopping 2 billion customers are utilizing the app every month, spending on common 18.6 hours per 30 days on the app. Since 2014, it has been downloaded about 6 billion occasions.
In second spot, it’s WeChat with simply over 1.2 billion customers, whereas Fb Messenger will get bronze with simply shy of 1 billion customers. Different mainstream social messaging apps like Telegram and Snapchat have about solely 1 / 4 of the variety of month-to-month lively customers that WhatsApp has.
Quite a lot of WhatsApp’s recognition will be linked to price and it’s a less expensive different to operated-text messaging by the use of SMS.
8. Social Media and Communication Apps Lead the Approach
Once you break down the Top 10 most-downloaded non-gaming mobile apps of 2021 in line with class, you’ll see that 80% of them can be utilized for communication, whether or not it’s informally by way of social media or extra formally by way of Zoom. Solely two of the apps, Spotify and CapCut, on this High 10 checklist can’t be used for some type of communication. And, you’ll be able to argue that even streaming music includes some type of communication, proper?
9. Android Customers Spend Extra Than 90% of Cell Time Utilizing Apps
Greater than 90% of the time that Android customers from internationally spent on their cellular units was spent on utilizing cellular apps (and gaming). Which means solely 7.5% of cellular time was spent utilizing internet browsers.
10. Shoppers Spend Over 4 Hours Per Day in Apps
A report shared by knowledge.ai (previously known as App Annie) about cellular knowledge and analytics reveals that on common customers spend 4.2 hours per day utilizing cellular apps. To place this quantity into perspective, it’s up by 30% in simply two years. In actual fact, in some markets (India we’re you) it elevated by as a lot as 80%.
11. 70% of Time Spent in Social and Picture/video Apps
In line with App Annie’s State of Cell 2022 report, in 2021, 70% of the time spent on cellular was spent utilizing social and communication (43%) and photograph and video (25.4%) apps. Solely a fraction of the time was spent on gaming apps (7.7%) and even much less on leisure apps.
12. Brazilians Spend the Most Time Utilizing Apps
In 2021, Brazilian cellular customers spent probably the most time utilizing cellular apps per day. Every day, they spent about 5.5 hours, up by about 1 hour and 40 minutes since 2019. Cell customers in Indonesia aren’t far behind, although. They spend about 5.25 hours interacting with cellular apps every day.
13. Android Customers Spend Extra Than Double the Quantity of Time on YouTube Than Instagram
Once you do a fast comparability of the time spent on social media apps, YouTube takes the lead and by fairly a big margin. In line with knowledge shared within the Digital 2022: World Overview report, Android customers spend 23.7 hours per 30 days on the YouTube app. It’s 4 hours greater than on Fb and TikTok respectively, 5 hours greater than on WhatsApp, and over 12 hours greater than on Instagram.
14. South Koreans Spend the Most Time on YouTube
Whereas the common time spent per 30 days on the YouTube cellular app is 23.7 hours, Android customers in South Korea spent almost as a lot time per 30 days on YouTube as staff usually spend at work per week. In second place, it’s India with a mean of 29.6 hours per 30 days.
15. Turkish Cell App Customers Spend the Most Time on Instagram
The common variety of hours per 30 days that Android customers in Turkey spend on Instagram is simply over 20 hours. To place this into perspective, US cellular app customers spend about solely 7.7 hours per 30 days on this social media app which is surprisingly decrease than the worldwide common.
16. UK Customers Spend the Most Time on TikTok
Whereas TikTok is the cellular app that generates probably the most downloads, in comparison with different main social media apps, customers don’t truly spend probably the most time on this app. Maybe it’s as a result of it’s principally short-form videos versus full-length tracks that get shared on a platform like YouTube. Both means, the average time spent on the TikTok app is nineteen.6 hours per 30 days. Within the UK, it’s the best (27.3 hours), carefully adopted by Russia (26.3 hours).
17. Shopper Spend on Cell Apps Is $170 Billion
Not solely do customers spend a great deal of time on apps, but additionally cash. World client spend on cellular apps added as much as $33 billion in Q1 2022, whereas for the entire 12 months the Digital 2022: World Overview report estimates it at $170 billion. What makes this quantity much more spectacular is that it elevated by over 18% in a single 12 months.
18. The Common App Spend Is Much less Than $30 per Telephone
In line with the Digital 2022: World Overview report, the average app spend per smartphone for 2021 was $27.16.
19. Google Play Has the Most Apps
As of Q2 2022, Google Play was the most important app retailer when it comes to the variety of accessible apps. In whole, it has about 3.5 million apps — a 3rd greater than the Apple App Retailer that has roughly 2.2 million apps.
20. Amazon Appstore Has Practically Half a Million Apps
Google Play and the Apple App Retailer may be synonymous with app downloads, however there are a whole bunch of alternative app stores for Android units. For instance, Amazon Appstore presently has almost half one million apps accessible. It may be the chief in on-line purchasing, however in terms of app downloads it nonetheless has a protracted method to go.
21. There Are Over a Million Publishers on Google Play
Seeing that Google Play has extra apps than Apple, you’d anticipate that there shall be extra app publishers too, which is the case. In line with Google Play Statistics and Developments for 2022, as of the tip of August 2022, 1,061,994 app publishers have printed apps on Google Play.
22. Google Play Will get Over 3 Occasions Extra Downloads
Not solely does the Google Play retailer have hundreds extra accessible apps, however it additionally generates far more downloads than the Apple App Retailer. A side-by-side comparison reveals that within the first half of 2022, Google Play boasted over 55 billion downloads of cellular apps and video games worldwide vs the Apple App Retailer’s 15.9 billion downloads. For the Apple App Retailer, that is the bottom that it’s been because the identical interval in 2019.
Supply: statista.com
23. Fewer Apps Are Getting Launched on Apple App Retailer
Whereas we’re spending extra money and time on apps, we’re not essentially getting extra alternative. Whereas mobile app growth in the Apple App Store might need grown barely (3.5%) in Q2 2022, the variety of accessible cellular iOS apps have decreased by as a lot as 20% for a similar interval final 12 months. In comparison with ranges in 2015, the expansion of obtainable cellular apps can also be considerably decreased.
24. There Are ± 700,000 Publishers on the Apple App Retailer
In line with App Retailer Statistics and Developments for 2022, as of the tip of August 2022, there are 723,064 app publishers which have printed apps on the Apple App Retailer.
25. After Gaming, Enterprise Apps Have the Greatest Share
Whereas social and communication apps get downloaded probably the most, business is the most popular app category on the Apple App Retailer (after gaming). Cell app stats shared by Statista reveal that as of Q2 2022, it had a share of 10.2% (gaming has a market share of 13.5%). In third place, it’s training apps making up a share of 9.5%.
26. Safety Is Barely Extra Necessary Than Options
A survey of world cellular customers accomplished in 2021 revealed that for many an app’s safety is extra essential than the options that it affords, however solely marginally. In actual fact, solely 1% worth safety extra. So, you would possibly as nicely name it a tie. What’s extra, 1 / 4 couldn’t select between the 2 and stated that they valued safety and options as equally essential.
27. Cell App Income Can Attain $935 Billion by 2023
In line with knowledge shared by SerpWatch, it’s predicted that revenue generated by mobile apps by way of in-app purchases and paid downloads can add as much as over $935 billion by 2023. Since 2014, the market has loved important development and in 2014 it was “solely” $97.7 billion.
Supply: serpwatch.io
28. Extra Than 17% Pay for a Cell App
The Digital 2022: World Overview report reveals that 17.4% of web customers pay for a cellular app every month. To place this quantity into perspective, almost a 3rd pay for a film or TV streaming service every month, fewer than 10% pay for a subscription to a web-based journal every month.
29. It’s Anticipated That World Cell Gaming App Income Will Exceed $100 Billion in 2022
The global mobile gaming app revenue is estimated so as to add as much as $103.5 billion this 12 months. Whereas it’s some huge cash, the anticipated enhance isn’t that a lot in comparison with earlier years. Between 2019 and 2020 it grew from $68.4 billion to $86.9 billion and on the finish of 2021 it was simply shy of $100 billion ($98.22).
All in all, cellular gaming apps are nonetheless the most important income streams for the gaming market as an entire. It accounts for about 45% of the worldwide gaming section.
30. PUBG Cell Is the Cell Sport with the Most Energetic Customers
In line with a rating of cellular apps by the common variety of month-to-month lively customers in 2021, PUBG Mobile led the way in which. In second spot was Roblox, whereas Sweet Crush Saga acquired the bronze medal.
31. Garena Free Hearth Was the Most Downloaded Gaming App in 2021
By way of the variety of downloads, Garena Free Fire topped App Annie’s rating charts. In second place was Subway Surfers, whereas Roblox was in third spot. Whereas PUBG Cell might need probably the most month-to-month lively customers, when it comes to downloads it didn’t even characteristic within the High 5.
32. 4X March-battle Technique Video games Most Monetizable
With regards to gaming subgenres, 4X march-battle technique video games, like Rise of Kingdoms, generated probably the most client spend in 2021, with a complete of almost $10 billion.
33. Tinder Is the Most Common Relationship App Worldwide
There’s no shock right here — Tinder ranked because the top dating app internationally in 2021 when it comes to each downloads and client spend. In second spot was Badoo when it comes to downloads, whereas Bumble ranked second when it comes to client spend.
34. Shopper Spending on Relationship Apps Has Practically Doubled Since 2018
Shoppers spent greater than $4 billion on relationship apps in 2021. What makes this quantity much more spectacular is that it really works out to a rise of almost 100% worldwide since 2018. Markets in america, Japan, the UK, and China have been the principle driving forces, and within the US and Japan, client spend elevated by greater than 100% previously three years.
35. Google Maps Is the Most Downloaded Journey App
Within the journey class, Google Maps is the app that generated probably the most downloads in 2021 worldwide in addition to within the US, Japan, Australia, and the UK. Uber acquired the second-most downloads worldwide, whereas Waze was in third spot. Curiously sufficient, extra folks internationally downloaded Reserving.com’s app than Airbnb’s app.
36. Demand for Journey Apps Rebounded
Downloads for apps within the journey area of interest rebounded within the second half of 2021. Earlier than the pandemic, travel app downloads added as much as simply over 2 billion and for a similar interval two years later it amounted to 1.95 billion.
Ridesharing apps particularly loved a lot enchancment. Whereas Uber and Lyft may not be the app that customers downloaded probably the most in 2021, rideshare demand is again to regular ranges and in some areas it’s even increased.
To offer you an thought of its recognition, in December 2021 alone Uber riders spent greater than 210 million periods within the app. In actual fact, within the US, rider demand for Lyft is outpacing provide with riders spending three periods for each driver session. The image of provide vs demand appears comparable for Uber too.
37. Dwell-streaming Apps Are Surpassing Social Apps
The time customers spent on live-streaming apps elevated 9 occasions in simply 4 years. In 2018, customers spent about 33 billion hours on these apps. Quick-forward to 2021 and it skyrocketed to over 280 billion hours. That stated, the variety of downloads are down. In 2020, about 1.5 billion downloads have been recorded, whereas 2021 had simply greater than 1.1 billion.
38. Meditation Apps Drive Extra Shopper Spending Than Health Apps
Calm was the highest app within the well being and health class worldwide in 2021, in line with client spending. In line with numbers crunched by App Annie (now known as knowledge.ai) of their State of Cell 2022 report, it generated almost $120 million in 2021 alone. It’s additionally the most-downloaded meditation app for 2 years working worldwide.
39. The Pandemic Boosted Utilization of Meals and Drink Apps
The pandemic drove many to drink and eat extra and we didn’t even want to depart the sofa (then once more, we weren’t given a lot freedom to take action). Worldwide customers spent 49% extra periods in 2021 in foods and drinks apps. And, whereas we may look ahead to our supply in 2020, in 2021 our urge for food for quick supply grew with fast supply apps seeing a really sturdy development in downloads.
40. Gen Z Most More likely to Use Cryptocurrency Buying and selling Apps
In comparison with Gen X and child boomers, Era Z cellular customers are extra inclined to make use of cryptocurrency buying and selling apps and internet-only banks. Greenlight, a fintech firm, was the top finance app by monthly active users in 2021 within the US amongst Gen Z customers.
41. Extra Than 20% Uncover New Manufacturers by way of Cell Apps
In line with stats shared within the World 2022: Digital Overview report, a couple of out of 5 web customers (21.5%) uncover new manufacturers, services or products by way of adverts in cellular apps. What’s extra, it’s additionally one of many most important channels for model analysis with 26.9% of web customers utilizing cellular apps for this perform.
42. Apps Convert Extra Product Viewers
In line with mobile app stats shared by Siteefy, cellular apps convert thrice extra product viewers in comparison with cellular internet.That stated, nearly all of customers choose cellular websites over apps in terms of value analysis.
43. In-app Advertisements Have a Larger CTR
The press-through price (CTR) for in-app apps is greater than double that of internet adverts on cellular. The average CTR for in-app ads is 0.56% in comparison with solely 0.23% for internet adverts on cellular, in line with Siteefy.
44. Practically 12% Pay for In-app Purchases
Every month, about 11.8% of web customers pay for in-app purchases, in line with the World 2022: Digital Overview report.
45. Branded Apps Drive Extra Interplay Than Sponsored Social Media Posts
With regards to on-line model interactions, the analysis means that branded apps could be a very efficient channel. In a broad world survey, 17.8% of web customers indicated that they downloaded or used a branded app. To place this proportion into higher perspective, 20.9% answered that they work together with an e-mail or publication from a model every month (and we all know how efficient email newsletters will be).
46. Solely 8% of B2B Entrepreneurs Use Cell Apps for Content material Distribution
A enterprise web site stays the principle supply for sharing content, although cellular apps have grown in recognition through the years. Statistics shared by Content material Advertising Institute (CMI) reveal that in comparison with 90% of B2B entrepreneurs which have used their group’s personal web site to share content material, solely 8% used their cellular app.
47. Most Cell Apps Are Free
The overwhelming majority of apps will be downloaded free of charge. As of July 2022, 97% of Google Play’s apps have been free, whereas this quantity is barely decrease for the Apple App Retailer.
What’s extra, in line with BuildFire, a whopping 98% of world app income will get generated by free apps and you may, for instance, use in-app purchases to generate profits (refer again to stat #44 for earnings potential).
That stated, there’s nonetheless a marketplace for paid apps (in reality, in line with BuildFire customers who’ve downloaded a paid app are extra inclined to be engaged).
48. The Common iOS App Worth Is Much less Than $1
In the event you do determine to cost a price on your app, the going price isn’t a lot. As of November 2021, the common value of a gaming app was solely $0.49 within the Apple App Retailer, whereas the average app price was barely increased at $0.88.
Supply: statista.com
49. Most Android Apps Additionally Value Much less Than $1
In the event you take a look at the price distribution of paid apps priced beneath $10 within the Google Play retailer, you’ll see that it appears just about the identical as what’s taking place over at Apple. As of July 2022, the overwhelming majority of apps (almost 36,000 apps) price lower than $1. Practically 30,000 apps cost between $1 and $2, whereas fewer than 10,000 apps cost greater than $3. Solely 2,332 apps on this value class ($0-10) cost between $9 and $10.
50. Extra Than Half of Android Apps Have Been Rated
In the event you’re a daily reader of yours really, you’d know in regards to the energy of social proof. Google Play (and the Apple App Retailer) give customers the power to price apps. In line with knowledge shared by 42matters, 53% of apps on Google Play have been rated, with most apps scoring a score of between 4 and 4.5.
51. Much less Than Half of iOS Apps Have Been Rated
Whereas fewer apps on the Apple App Retailer have been rated, extra apps acquired a five-star score. In line with an app rankings histogram shared by 42matters, almost 250,000 apps acquired 5.
Wrapping Issues Up
Whereas only a few B2B entrepreneurs use cellular apps for content material distribution, these stats present that it may be a really promising type of advertising and marketing. And, in case you’re not looking for a channel to share content material, why not create your individual app? There are a number of kinds of apps that have gained loyal subscribers. From supply apps to meditation apps for when it’s time to decelerate once more, you’re sure to search out an engaged audience on your cellular app.
