TikTok is rolling out an ‘Elections Center’ to ensure ‘election integrity’

TikTok is rolling out an “Elections Center” to struggle misinformation forward of the U.S. midterm elections.

The Elections Center will join customers with authoritative election info supplied by the Nationwide Affiliation of Secretaries of State, Ballotpedia, the Heart for Democracy in Deaf America, the Federal Voting Help Program, the Campus Vote Venture, and Restore Your Vote. When customers search for an election-associated hashtag on the platform the Elections Center might be the very first thing that pops up. This may turn out to be useful as younger persons are more and more using TikTok as a search engine.

Screenshot of the TikTok explore page showing the Elections Center on TikTok.

Whenever you search for an election-associated key time period the Elections Heart pops up.
Credit score: TikTok

The Elections Heart will even embrace movies that encourage customers to “assume critically in regards to the content material they see online.”

As well as, TikTok views will add labels to content material associated to the elections, in addition to to movies posted by governments, politicians, and political events within the U.S. These labels might be just like the one which pops up when a TikTok mentions COVID.

The platform will even be doubling down on its coverage to not permit paid political promoting and to ban election misinformation. Within the second half of 2020, TikTok removed more than 340,000 videos in the U.S. for spreading election misinformation, disinformation, or manipulated media.


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