8 Surprising Statistics That Will Blow Your Mind


Think about a social media platform a place there are not any filters, tweaks, and excellent lighting. A platform that creates a really robust sense of group but in addition challenges social media dependency. One which invitations you to be genuine online and stay an actual life.

Listed below are many social media apps, however all of them are about fairly comparable in options and content material. These platforms have created a form of a parallel life, which appears to be fairly completely different from actuality. Subconsciously, this results in pointless stress on its customers to attempt to stay as much as the anticipated unrealistic requirements—significantly the youths. 

Though there are various benefits that include social media, comparable to connecting family members from the world over, it nonetheless has its unfavorable impacts on customers. The concern of lacking out, dropping followers and recognition—the record goes on. Is there a social community that doesn’t include such results—or at the very least, places an emphasis on authenticity as an alternative? Thankfully, there’s BeReal. 

8 BeReal Stats That Will Blow your Thoughts:


What Is BeReal?

BeReal, touted as an anti-influencer social media app, was born in Paris. Simply as the identity suggests, the platform was developed to create stability between social media life and actuality, to be the answer to all of the unfavorable results caused by social media. 

BeReal, launched in 2020, was created to interrupt social media guidelines, permitting folks to solely put up photos that may be edited or filtered to assist folks sharing their on a regular basis, genuine lives.

BeReal - anti-influencer social media app

Supply: bere.al

Other than these options, which distinguish it from better-known social networks, BeReal gives different options which might be frequent in social media, comparable to importing images, seeing what your contacts add, and mutually commenting on all things. Comparable to Fb or Instagram Stories, the images are deleted day after day. As well as, you possibly can tag the images together with your location, and you may also configure them as non-public—during which case, they may solely be seen by your pals—or public. 

The app is now out there on Android and iPhone. It may be downloaded from Play Retailer and App Retailer and is totally free.


The Creation of BeReal 

BeReal is the app of second. Based on January 2020, it achieved a nice reputation between January and February 2022, when it grew to become an actual pattern.

BeReal was born in Paris from the concept of Alexis Barreyat, former video producer for GoPro, and Kévin Perreau. Attributable to his earlier work at Go Professional, Barreyat labored and filmed with influencers who’ve tens of millions of followers on Instagram. Consequently, he managed to get a sneak peek at what it’s like behind an influencer’s put-up or reel. He is famous for the stark distinction between what the influencers confirmed on and off digicam. This contributed to what prompted Barreyat to launch BeReal. Along with that, he needed a platform the place he can nonetheless talk together with his mates however without the “extra of Instagram.”

And so BeReal was born. The thought is to encourage customers to share their surprising and important moments, with no judgment essential. In actual fact, you will not see a lot of the options on BeReal on different social networks. Customers can solely reply with a smiley or an image of themselves. For every new photograph, the earlier photograph is robotically overwritten every 24 hours. Along with viewing your pals’ images, you need to ship a photograph per day.

Whereas the market appears dominated by giants like TikTok, Snapchat, Facebook, and Instagram, BeReal has managed to face out. This French app has turned into a phenomenon of examination and matter of debate as a consequence of its peculiarity and fascinating deployment within the social media panorama.

BeReal doesn’t do any type of promoting or advertising. Phrase of mouth is all the things, and each new person spreads the phrase by getting new mates to obtain the app. 

Customers think the platform is enjoyable, in comparison with different social media. It additionally helps that the app does not encourage filters. Apparently, customers additionally get pleasure from the truth that the platform doesn’t go to nice lengths simply to maintain their viewers scrolling by the app for hours at a time. For some, that is extra conducive to their productiveness, and it’s sufficient for them to spend 5 minutes a day getting updates from mates. It goes towards the idea of specifically curated content and moments. Moderately, the truth that the app chooses a random time and the place you possibly can put up your picture helps customers to be extra engaged and retains issues extra genuine and fascinating. 


How Does BeReal Work? 

BeReal is an easy app. Customers obtain a day by day reminder to “BeReal” by the app. The person then snaps an image with each of the back and front cameras on the BeReal app to indicate their followers what they’re as much as at that exact second. In brief, each of you and what you wish to {photograph} are portrayed for the reason that the app concurrently makes use of each of the entrance and rear cameras. 

What’s being pushed by BeReal is that there ought to be no modifications or filters—simply actuality. Notifications are despatched to customers of the platform at completely different instances day after day, which indicates the one-time slot throughout which it’s doable to take a photograph, in most of two minutes. Irrespective of the place you might be or what you might be doing, it needs to be a spontaneous and true second.

The notification idea is thrilling for the youthful technology who’s able to take photos in essentially the most uncommon locations like throughout breakfast, while binge-watching a present, and even whereas having a shower. 

The peculiarity lies in the truth that, in the meanwhile of taking the selfie, the person can not see their very own face, however solely the framing of the exterior digicam. Nevertheless, it’s doable to retake the “double photograph” a number of instances throughout the 2 minutes of the countdown. So goodbye to poses, fast tweaks, and filters.

Due to this mode, it turns enjoyable and fascinating to see what your pals are doing in actual time.  There’s additionally the RealMoji. In BeReal, the person can customize their response to a pal’s photograph. They will accomplish that by taking a selfie that’s much like an emoji. As an illustration, if you wish to react with a thumb’s up emoji, you merely copy that and ship a selfie of yourself making the thumbs up signal. There’s a situation, although: to view your pals’ day by day images, you need to publish one too! As builders Barreyat and Perreau clarify, it is a distinctive approach to uncover your pals’ actual life.

If you want to see images from different customers of the app, it’s obligatory to first add your personal. When you don’t, you gained’t be capable to view different folks photographs. 

There are two classes for images: one is “My Associates” and the opposite is “Discovery”. With the previous, you possibly can view the images of your contacts. In Discovery, you possibly can see posts of different customers not in your contacts. 

At this level, you may ask, what occurs if a person can’t publish a picture when the day by day notification seems? No downside. Simply open the app if you wish to put up, and you may take your photograph. As soon as shared, the period of the publication delay may also seem subsequent to it.

It’s important to notice that BeReal was created to counter the obsession for aesthetic perfection and the race for followers and online reputation, a phenomenon able to lead to social media dependency, which is kind of typical on platforms like Instagram or TikTok. The flexibility to put up solely as soon as a day and, consequently, to view a decidedly decreased variety of new content material can result in the elimination of that dependency loop that makes us waste hours scrolling by our social media feeds. Furthermore, BeReal doesn’t present both the variety of followers an individual has or the variety of reactions to particular person posts, lowering the sense of performativity that usually accompanies our online presence.


8 Stats About BeReal You Ought to Know

Key Stats

  • BeReal has 21.6 million month-to-month lively customers and a pair of.93 million day by day app visits.
  • 74.5% of the app’s complete downloads occurred in 2022
  • The app is the hottest in the US, adopted by the UK and France.

1. BeReal has 2.7 million downloads within the US

BeReal download analytics

Supply: data.ai

In line with analytics supplier Knowledge.ai, as of Might 10, 2022, the US leads the record of downloads with a complete of 2.7 million, adopted by France with 1.68 million and the UK with 1.51 million. Italy is in thirteenth place, with 127,000 complete downloads.

2. BeReal’s month-to-month lively customers elevated by greater than 300% in 2022 

As talked about, BeReal is just not a very new app, however it boomed in 2022, two years after its launch. Particularly, in line with the analytics service Apptopia, 74.5% of its complete downloads occurred within the present yr and its month-to-month lively customers grew by 315% from January to April 2022. Thus far, it has greater than 10 million complete downloads, 3.3 million of which had been made within the first quarter of this yr alone.

3. BeReal is prime 4 in social media downloads

By comparability, BeReal was 4th in social networking app downloads within the US, UK, and France throughout the first quarter of 2022, behind solely Instagram, Snapchat, and Pinterest. In April, it even hit 2nd place within the US rankings.

4. BeReal raised $30 million in funds 

BeReal has solely made cash by investments. BeReal doesn’t require any in-app purchases or subscriptions as of April 2022. Moreover, there isn’t any in-app promotion. In line with CB Insights, the mission acquired a $30-million grant in June 2021, from funds comparable to Accel Companions, Andreessen Horowitz, and DST World. 

5. Greater than 2.9 million day by day lively customers are on the BeReal app

The BeReal app moved from having 921,000 customers in July 2021 to a complete of 21.6 million customers in July 2022. BeReal’s lively month-to-month customers have additionally surged. The platform is used day after day by almost three million customers. 

There are 2.93 million day by day lively customers on the BeReal app. That has elevated by a staggering 29,200% from the previous. 

6. BeReal is out there in 7 languages 

BeReal is out there in a number of languages. Other than English, it’s additionally out there in Korean, French, German, Japanese, Simplified Chinese language, and Spanish.

7. BeReal ranks because the tenth most downloaded social media platform 

Many of the European Union’s member states in addition to the US have already got entry to BeReal. In the US, as of April 2022, BeReal is the 10th most downloaded social media app through App Retailer. 

8. BeReal ranks 1st in free iPhone apps record

BeReal topped the free software program charts within the iOS App Retailer for Apple’s iPhones on Monday, July twenty-fifth, 2022 till at least July twenty-seventh, 2022.

BeReal in free iPhone apps list

Supply: similarweb.com

In Conclusion

BeReal appears to be the social community that the world wants due to the best way it responds to folks’ considerations concerning the effect that social networks have on their customers. Above all, the youngest are psychologically affected in terms of social media dependency.

For now, the way forward for BeReal remains to be comparatively unknown. It might be one other fad like what has occurred with different apps which have supplied a fundamental function. Or as its reputation continues to extend, this may increasingly trigger different firms to decide on incorporating comparable options on their platforms or create apps based mostly on identical rules.  

Incessantly Requested Questions

Is BeReal Personal?

Very a lot, sure. You may resolve so as to add your location if you share your photograph. There’s a choice to make it non-public, solely to your mates, or public. When there’s one other notification to put up what you’re doing the next day, the photograph can be deleted.

Can anybody see your BeReal?

That is as much as you and the configuration you like. You may have your put-up be seen by anybody on the app or these solely in your record of mates.  

How lengthy do BeReal posts final?

BeReal posts final for a day. You have got the choice to delete your photograph as soon as and have it taken once more. 

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