The Healthcare industry is known to be one of the strongest pillars of India. However, before the COVID-19 pandemic turned our lives upside down, rural India was isolated from basic and much-needed healthcare services.
The biggest hurdle was last-mile accessibility to healthcare solutions!
Fortunately, the industry has been tirelessly working to reach out to every segment of the country ever since the COVID-19 outbreak. As a result, the market has efficiently evolved, and high-end services are provided to all citizens of the country.
Thus, telemedicine or healthcare app development has been the best upgrade by the healthcare sector.
Not to forget mentioning, one of the major concerns of the rural populace is high medical expenses. Well, guess what?
It is precisely the issue eliminated by healthcare startups and institutions leveraging digital approaches into their traditional mechanisms.
The Healthcare Outlook in Rural India
As per a recent survey, India’s rural populationwas 903 million in2021, and the number is likely to hit 905 million by the end of 2022.
Have you ever imagined how the rural population survived in the absence of major healthcare services?
Unfortunately, the mortality percentage touched the sky until the government started emphasizing their healthcare needs.
Indeed, rural citizens are being provided with necessary medical aid, but are they being delivered quality services?
A significant roadblock is a high-quality healthcare at the cost of higher expenses. Thus, it leads to compromising on personal medical needs since affordability is a huge factor role-playing as a hurdle.
The Government’s Contribution to Mushrooming Healthcare for Rural India
Are you aware of the ‘make in India’ campaign?
For all those unfamiliar, it is an initiative taken by the government of India to motivate businesses to manufacture products within the country.
Keeping the same in mind, the government pushed tech deployment into healthcare to cater to the rural area’s healthcare demands.
Addressing the Challenges Faced by Rural India in Healthcare System
Rural India has been fighting a battle to secure at least the basic healthcare services for years. While prioritizing the three-tier structure- primary, secondary, and tertiaryis mandatory, the most important is to focus on primary healthcare.
For instance, you ask?
Here are a few pointers for a heads up:
Lack of Trained Human Resources
One of the critical issues faced by rural India is the lack of trained and capable healthcare professionals. Undoubtedly, the situation is alarming since 66% of the population resides in rural areas.
So, how can the issue be addressed, especially after the pandemic since institutions have shut down?
One of the top-notch solutions is to add more and more online courses to applications that offer training tomedical professionals. Therefore, medical students at a halt can efficiently adapt lessons and consume concepts seamlessly.
Absence of Proper Infrastructure
India has long been struggling with the availability of proper infrastructure. Hospitals are not well-stocked with equipment,and there’s not much space for patients while they wait for their appointment slots.
Another alarming issue is the need to travel places since commuting charges might be expensive.
Fortunately, the affair is now resolved as mHealth apps are now replacing traditional healthcare mechanisms, enabling patients to monitor their health remotely. In addition, people can now connect with a medical professional online via texts, calls, etc., for taking further notes on the diagnosis process.
It is most beneficial in situations when patients feel the need to take their regular check-up sessions or are going through minor allergies.
Expenditure That May Burn a Hole in the Pocket
Advanced healthcare facilities are majorly provided by private hospitals, leading to higher expenditure which may be a concerning factor for the people living in rural areas.
As mentioned earlier, telehealth applications help reduce expenses to a great extent; it is the best potential option to incorporate for rural regions to enable them access to healthcare services while cutting down on higher costs.
Healthcare Providers: The Knight in the Shining Armour
Given the high demand for digital healthcare services, startups and healthcare institutions are emphasizing the delivery of healthcare solutions via mobile apps.
Notably, healthcare as an entire segment is incorporated with gaps that need to be filled with innovative technologies and exceptional business models.
Additionally, the market size is likely to hit INR 485.4 billion by the end of 2024; it is a tremendous monetization opportunity for businesses.
The Bottom Line
The modern health-tech organizations are exceptionally bagging the opportunity by introducing low-cost and profitable solutions to rural India.
Yes, it’s not a dream anymore!
The icing on the cake is healthcare solutions leveraged with advanced technologies, including Artificial Intelligence, Virtual Reality, etc.
So, what is your idea for healthcare app development?
If we are on the same page, now is your shot to schedule a consultation with a leading healthcare app development company for more insights.
Rural India was isolated from basic and much-needed healthcare services before the pandemic.
Here’s more for you to learn!