Hosting or organising a webinar is not as hard as we all think, but yes, it’s true that it is not very easy either. And if you are thinking of hosting your first webinar, then it might sound a little scary too. But luckily, there are tips and tricks to help you navigate your next webinar smoothly. Make sure you incorporate and use all the mentioned webinar strategy plan to maximise the interaction and lead to a successful ending of the webinar at the end.
Webinar Tips and Tricks
Agenda Of Webinar
It is always recommended to know your agendas as no matter how good you are in the extempore or handling the situation a pre-decided script or format is always preferable. Try to figure out as many things and details as possible, then make a format of what you are going to show your audience at what time slot. Who is going to answer the queries of the audience, how many presenters will be there, are you going to share your screen and others.
List down your activities and what kind of tools and features you need during the webinar. Also, to be pre-determined are you going to incorporate polls, quizzes, or chats? To make it easier for you to start and not feel spontaneous in you to handle the situation during the webinar, we didn’t add the term “know your topic “ or ”title “ but it is obvious to know that as a part of the webinar strategy plan. All this combined will let you understand and help you in choosing the webinar platform which we will discuss later in this article.
Work on your Conversational Style
A webinar is just like a simple meeting, discussion over a topic, conference, or a regular class. So identifying your style is necessary and making sure you are comfortable doing so, as trying and experimenting is okay but detailed preparation with supporting documents or material is a good idea. So, make sure to keep yourself comfortable to present anything you want relevant to the topic.
Analyse your Audience
Audience is important and knowing their expectations needs and behavior is vital. Once you analyze all that make sure to not make them bored or disappointed. Present the content which is interesting and a bit new with stats and converse it in a tone mix of examples and appealing sentences. If you are thinking about how to know your audience, then do research, and take feedback or help from webinar services.
Choose the Right Layout
Right layout ensures to navigate the webinar into the right direction. For example anytime if you are expecting any guest at home or having a meeting then of course you make arrangements for sitting, positioning of multiple things and a lot more. So, it is as simple as it sounds, making a layout and presentation look as clear (in terms of readable font family and color combination for the infographics and other).
The same applies to your webinar room. You can easily observe what your guests are asking by enlarging the chat window. Or, if you want to keep it out of the way while you concentrate on the presentation, hide it. By using the right webinar hosting services and following the right layout you can look presentable.
Build a Promotion Strategy
Promotions are important for anyone’s popularity and overall helps in creating awareness. If you don’t do promotion then how people will know about your webinar and how more number of registration will come? So, do promotions over multiple social media channels, write articles, and blogs and do whatever you can do.
According to research, “if you’re advertising successfully, you’re doing a number of things.” The advantages of both online and offline marketing campaigns include list development and outreach to clients who may not already be in your network.
If you are new and have a business that wants to stand out in the crowd then using webinar platforms for small businesses is the best approach as they provide automated services.
Plan and Expect the Unexpected
Live events are unpredictable and what happens at what moment can’t be predictable but by proper planning and execution the risk can be decreased. There are many factors that can disturb you during your presentation or interaction during the webinar. So what to do, is make sure to re-check all the equipment before you go live, mute your phone, have the hard copy of your script, check the internet connection and a lot more.
Have the backup of everything and a secondary solution for everything you can predict. A meeting without any interruption helps the audience to believe in you and start building trust and credibility.
Practice Until You Feel Not to Practice
Practice is the key to fluency. If you are new to facing the camera or having issues in communicating with strangers, practice all that to avoid any hustle. A single mistake during a webinar can make the audience bored and with social media popularity, you never know when the audience will go checking their smartphones.
Additionally, practice how you are going to start the presentation, what dress you are going to wear, and hand gestures (how it is going to look). It is common that every registration comes due to the content but stays engaged during the webinar because of the presenter. Practice over the exact webinar platform you are going to host as it will give you to be persistence.
Follow Up with Registrants
Another key webinar tip and trick is to connect with all registrants after the live event. This includes the following groups:
Another key tip is to connect your registrants no matter whether they have attended the webinar or not. Why is this important? There is a cache if someone attends your webinar you can ask for feedback or maybe they can be your potential prospect. If someone didn’t attend there may be plenty of reasons and if you follow them they might be interested in taking the on-demand webinar (recorded version).
Relax and Air your Webinar!!
Once you have all the components at your side it is now time to host a wonderful webinar with Dreamcast. Choose wisely as there may be a number of webinar hosting services. Analyse your key requirement, budget and other important factors about the features and tools you want.