Start fresh on social media or are you simply attempting to establish your online presence? You may be wondering how to gain more Instagram followers. And no, we’re not talking about utilizing bots or buying followers. Using these methods may help you gain a few followers in the short term, but they won’t help you in the long run.
You spend a lot of time thinking about and developing Instagram content. After you click “Share,” everything seems fine for a little period of time. You’re confident that Goknowl ‘ve done a good job.
Then there was stillness on the airwaves. Likes and comments from your small but dedicated following, perhaps? Aside from the fact that outstanding content is essential to growing your Instagram following, how else can you attract more users?
Step-by-step instructions on how to grow your Instagram account are not available. In order to expand your audience and gain new fans on your Instagram profile, you need to follow certain best practises.
Here are the greatest techniques to increase your Instagram following instantly.
Step 1: Edit Your Bio
Use every one of your 150 characters wisely. Your Instagram profile bio is a one- or two-sentence introduction to your account that tells visitors who you are, what you do, and what you want them to do after they’ve visited.
Instagram bios should include:
· A concise explanation of your work responsibilities
· A few hints of your character
· A call to action
· A link
The link in your Instagram bio is the only one people can click on, so make good use of it. While some companies use a static link to their website, others update it on a regular basis to reflect new content. Take use of link-in-bio solutions like Start Page that allow you to turn a single link into a collection of links.
Step 2: Instagram Posting Times
The optimal time to publish on Instagram profile wasn’t even mentioned in the previous sentence. The truth is that there is no one-size-fits-all answer to the question of when to post on Instagram for maximum exposure. It is possible to determine the best times for your followers to engage with your content.
Use Instagram Insights to see when your audience is most active. From your Instagram business profile, select “Insights,” then “Your Audience” before selecting “See All.” The bottom of the page is where you’ll find your audience’s busiest moments.
It’s also important to think about when your information will be the most useful. As an example, because individuals are more likely to be cooking after hours than during normal business hours, a recipe video would do better. At 2 p.m., when individuals are in an afternoon slump, a coffee shop post would be more successful. Observe how your audience responds to your posts at different times of the day.
Step 3: Explore Filters And Dimensions
No one says that you can’t have fun with filters and employ different dimensions just because you’re a corporation. Contrary to popular belief, you should filter your information before publishing it.
People are more inclined to share and follow your account if your photographs are more original, creative, and compelling. You may enhance your photographs even more by using photo-editing software.
Don’t be afraid to experiment with the landscape and portrait options when it comes to size. You can experiment with the dimensions to find which one works best for you.
Step 4: Your Persona Research Can Be Fed By Instagram Analytics
For free, you may view stats that reveal when your audience is most engaged on your Instagram profile. Instagram optimization is publishing schedule based on such data.
As a beginning point for persona research, Instagram profile provides information about your audience’s age, gender, and geography.
Step 5: Take Pictures of People Who Have Interacted with Your Business
If you don’t already have a following, tagging relevant accounts can help you get noticed by individuals who aren’t following you on social media. After a Zumba class, snap a group photo and tag all of the participants in the photo. All of their tagged feeds will be updated with it.
Your studio will be discovered by their followers, many of whom are likely to have similar interests. Brand and corporate accounts can also benefit from this method.
In the case of wedding photographers, for example, tagging the wedding vendors in your images is considered great practice. It’s possible that a picture of the reception may include the names of the DJ and cake baker as well as the wedding planner and location.
Each business engaged benefits from increased visibility and discovery by brides-to-be searching for vendors on Instagram – odds are if someone is looking on Instagram for a wedding venue, they are likely also looking for a photographer and many other associated vendors.
Share the spotlight with others by tagging them in your post. Returning the favor by bringing you more Instagram followers and prospects is a given.
Step 6: Post On A Regular Basis
According to a 2021 research of 14 different industries, businesses share an average of four Instagram posts every week. At the very least, we recommend that you publish once a day. Instagram posts that are regularly scheduled tend to be more successful for brands. In a Tailwind study, those who post every day on Instagram have a greater chance of gaining followers than those who post less frequently.
Because of Instagram’s algorithmic timeline, posting consistently is essential. To get your posts in front of your followers, you need to publish frequently and get a lot of likes and comments on your posts.
There’s no arguing that quality is more important than quantity in any situation. Increasing the number of posts you make does not inevitably lead to an increase in interaction.
Step 7: Learn About The Instagram Algorithm
It took some time for Instagram users to get used to the new ranked timeline, which replaced the old chronological feed. However, as a result of the move, the typical post now receives 50% more views. As a result, don’t bother trying to figure out a way around Instagram’s algorithm. Instead, concentrate on learning how to take advantage of the system.
Interest, timeliness, frequency, relationship, following, and usage all play a role in determining what appears on a user’s timeline.
Each of these parameters has the following meanings, as summarised below:
1. Interest: A person’s interest in a post is calculated based on their previous engagement on Instagram.
2. Timeliness: The post’s date of publication.
3. Relationship: Accounts with which a person maintains a frequent dialogue.
4. Frequency: the regularity with which a user accesses the Instagram app.
5. Following: Posts from the accounts that a person follows.
6. Usage: The amount of time a person devotes to Instagram
For each user, Instagram’s algorithm strives to show them the most relevant material. Even though six factors may seem overwhelming, the greatest thing you can do is continuously produce high-quality content.
Step 8: Find Your Brand’s Voice And Develop Original Content
If you have a social media presence, it’s not for the purpose of promoting your business. It is because of your personality and the material you produce that customers follow your brand.
It’s possible that what works for one company may not work for you, even if you’re in a comparable industry. Ask yourself what kind of tone you want to convey. Funny, Informative, Playful, Cynical? The things you’re enthusiastic about should be a part of your personality, too.
Since Such and Such Farm is committed to organically farmed products, many of its Instagram postings focus on this topic. What are the subjects you cover in your Instagram posts? On your business account, everything you post should reflect your brand’s personality and values.
You should treat your company account like a human being. The account should have a distinct personality, and it should have a set of branding standards to help you stay consistent. The tone, style, and values of your brand should be included in your brand standards, along with the colors and typefaces of your brand.
Step 9: Be A Brilliant Caption Writer!
Great Instagram captions retain the eyeballs on your photographs once they’ve caught their interest. Adding captions to your photos and videos allows you to elaborate on the subject matter of the image or video you’re sharing. Captions can also help you show up in app search results if you use keywords in your captions.
Instagram captions have a character limit of 2,200. A blog entry isn’t required for every caption. Use a variety of lengths to experiment. While some photos are best suited to a brief, witty caption with a few emojis, other images may benefit from a longer, more contemplative statement.
Step 10: Use Hashtags
Unfortunately, the content of your Instagram postings cannot be indexed by search engines. Because you’re using hashtags. Increasing your Instagram following for free can be as simple as being strategic with the use of hashtags. It’s also possible to build your own custom hashtags.
Using Instagram hashtags that are relevant to your content can help people locate it. Even hashtags can be followed on Instagram. As a result, users who haven’t yet followed your account may see your hashtagged post.
Instagram posts allow for up to 30 hashtags but don’t go overboard. Instead, try out different combinations of hashtags to see which ones work best for your Instagram profile.
Do not use hashtag gimmicks such as #tagsforlikes or #followme to gain attention on social media. These may help you gain a few more followers for a short time. They’re not interested in what makes you and your material unique, and they don’t care about that. If you want to grow your Instagram following, you won’t be able to use these tools.
Step 11: Engage With Your Audience
Instagram’s growth relies heavily on user engagement. Counting likes and comments without considering the individuals who are behind them is a common blunder made by many brands. If you want to grow your Instagram following, you must start a dialogue with your followers.
Never assume that just because someone has seen your work in the past means they are already following you in the present time. You should take advantage of all opportunities you have to communicate with a potential follower. If you don’t answer every one of the comments you receive, you’ll miss out on the chance to gain new followers (or keep the ones you already have). Don’t worry if your hands are already cramping at the mere prospect of tapping away on your smartphone.
Step 12: Incorporate Instagram Postings Into Your Blog
You’ve seen a few Instagram posts embedded in this post. These postings have a link that directs users to a specific post or Instagram profile.
This is a simple way to publish your content and get traffic to your Instagram profile. Visitors to your Instagram profile are potential new followers of your brand.
Step 13: Use The Instagram QR Codes
Instagram QR codes can be scanned by other users, allowing them to follow you right away. It’s a simple method to promote your account on the packaging, signage, and product packaging.
Using a QR code at conferences and networking events is a terrific method to gain new followers in real-time. People you meet face-to-face can scan your unique code to follow you on social media without having to enter your username. Try printing it out and putting it in your name badge holder.
Step 14: Engage With The People In Your Area
When tagging someone in an Instagram post, you should only do so if the information is relevant to them. It doesn’t matter who you choose as a follower. After following someone on Instagram, it’s possible that they will check out your feed and decide whether or not to follow you in return.
Additionally, Instagram’s “Suggestions For You” section is a great place to look for new followers. Between postings, in between Stories, or on the right side of the screen on a computer, these ideas appear.
Keep in mind that you should not follow too many accounts in a short period of time. To gain credibility, it is essential that you have a large following compared to the number of individuals you follow.
Step 15: Participate In Already-Existing Groups
Like every social media platform, Instagram is all about the people who use it. Make sure you’re participating in those places.
Like, comment, and share stuff from other members of your community that you find interesting. Comments that appear to be automated (such as “Awesome post!”) should be avoided.
In addition to drawing attention to your own posts, engaging with other people’s posts can also help you gain new followers.
When you like or comment on a post, the author will receive a notification. They may do the same for you in return.
If people find your comments interesting or thought-provoking, they may want to check out your personal profile.
How Do You Handle Your Instagram Marketing Strategy?
If you want to see consistent growth on your Instagram profile, you must consistently provide high-quality material for your audience. Personal accounts can get away with using social media in a scattershot fashion, but corporations must take a more methodical approach. In order to get more Instagram followers, all of the strategies we’ve discussed must be implemented on a regular basis. It’s essential to keep an eye on your social media approach.