Explainer videos have the power to influence viewers and make the audience turn into converts for businesses. Animated explainer videos have also become an integral part of a marketing strategy for many businesses today.
In addition, hiring the best video animation company should always matter to businesses to create a high-quality explainer video. There are certain traits that you have to seek in an explainer video before realizing its credibility. We are going to tell you in this post how you can find and choose the best explainer video company for your project. So, let us get started:
7 Traits of the Best Explainer Video Company
The following are the top seven traits you have to look for in an explainer video company:
1. A Professional Portfolio:
You may have finally decided to create an explainer video. At the same time, you will need to look for the right company to create an animated video for your business. Looking for certain qualities in an explainer video company can help you finally choose one for your project. The first trait you should look for is a professional portfolio.
In addition, you should carefully find answers to the following questions while going through a portfolio of an explainer video company:
Q1. Is the previous work of the company detailed and comprehensive?
Q2. Do the previous work and the performance of the company vibrate with your business?
Q3. Does the work go in line with the tone of video content you have in mind for your business?
Q4. Has the explainer video company the potential to deliver you the expected results?
If you can find positive answers to the questions above, you should move on and look for the next trait.
2. Authentic Customer Testimonials:
Going through customer testimonials about an explainer video company is as important as going through its portfolio. Customer testimonials also serve as evidence of the quality of service the company has provided to the customers previously. They can also help you find the transparency of the work the company has done plus coordination on its part. While going through customer testimonials, find out whether the company was able to resolve the queries of its customers.
Also, look for how customers responded to the work that the company did for them. Any credible explainer video company will have surely received positive feedback from its customers. Make sure you also go through the case studies if available to evaluate the credibility of the company.
3. On-Time Delivery of Projects:
You may think it is impossible to find out about the punctuality of an explainer video company. Nevertheless, there are some parameters to identify the punctuality of explainer video companies. In order to determine the value of an explainer company when it comes to time and punctuality, seek answers to the following questions after you contact the company:
Q1. How long did the sale representative from the company take to receive your call?
Q2. Did the primary contact of the company respond to you within a reasonable time?
Q3. Did the person you contact disappear and leave you hanging?
Q4. Were the sales representative there to answer your call on time?
Besides, the best video animation company will serve you consistently and punctually from the start.
4. Set Clear Expectations:
An explainer video project without a goal has no purpose. Further, it is the responsibility of an explainer video company to set clear expectations from the beginning. It is also best to initially communicate the following with a video production company to get clear expectations out of your project:
Q1. What type of artwork can the company produce for your project?
Q2. Which type of explainer video will best suit your project?
Q3. How long should your video duration be?
Q4. How long will the company take to deliver the final video to you?
Q5. What are the Key Performance Indicators or KPIs to measure the success of your project?
Any company that hesitates to set the ground is the wrong choice for you. The opposite holds for the right company.
5. Assure the Highest Standard for a Project:
No business wants average results from an explainer video. Besides, it is your right to make the most out of an explainer video when you are spending money on it. For the same reason, you should expect to get the highest ROI from your spending.
Besides scaling through the previous projects of the company, ask the company about the tools and equipment they use. It will aid you in finding out the proficiency and confidence level of the company to create explainer videos for businesses. Expect the maintenance of the highest standard in a video that the best company can create for you.
6. Creative Skills:
Another trait you need to seek in an explainer video company is how creative it is. Besides, the purpose of an explainer video is to make brands or specific products stand out. In addition, it is the creative elements in animated explainer videos that get the attention of the audience.
Any esteemed video production company won’t hesitate to experiment with the creative elements. Further, it won’t also develop a similar-looking video for its clients while deploying its creative skills. Instead, it will look for the best and produce an original explainer video while perfectly targeting the needs of its clients.
7. Passion for Work:
Last but not least, it is the passion for work that aids in the development of a brilliant explainer video. It takes a good deal of creativity to produce a one-of-a-kind explainer video. Additionally, the explainer video production team needs to have passion for what they do to create animated videos for their clients.
Interest, innovativeness, and commitment are what determine the passion for work. Moreover, you should consider all of the preceding factors to confirm whether the explainer video company has a passion for what it does or not.
The following are the seven traits that define the best video animation company:
1. Professional portfolio
2. Authentic customer testimonials
4. Clear anticipations
5. Guaranteed the highest standard
7. Passion for Work