Why Apple’s cheapest iPhone 14 Pro should have 256GB of storage

A number of reports earlier this year mentioned the cheapest iPhone 14 Pro fashions may pack 256GB of storage. That’s twice the flash reminiscence of the bottom iPhone 13 Professional and the sort of improve many iPhone patrons would respect. That storage tier simply got here up once more in a brand new analysis word from an analyst, who mentioned that the iPhone 14 Pro and iPhone 14 Pro Max might be $100 more expensive than their predecessors.

The value estimate is consistent with most iPhone 14 reviews on the market. All of them say the most cost effective iPhone 14 will start at $799. However probably the most inexpensive Professional mannequin will probably be $300 extra, at $1,099. Once more, that’s $100 pricier than the iPhone 13 Professional.

The iPhone 14 would be the first technology the place the non-Professional and Professional fashions don’t share the identical specs. A mixture of things may need led to this determination. Inflation drove up costs for items, and lockdowns impacted manufacturing and logistics.


It’s costlier to fabricate items than in earlier years. And it could be harder for an organization like Apple to obtain vital elements in massive sufficient portions to fulfill its manufacturing wants.

Consequently, the iPhone 14 worth has to go up. And the significant differentiation between the iPhone 14 and iPhone 14 Professional fashions helps Apple justify the value improve whereas additionally managing a posh provide chain.

Diehard iPhone followers who sustain with rumors already know the large specs variations. The iPhone 14 Professional fashions can have 120Hz OLED panels that assist always-on display functionality, higher-quality OLED screens, the most recent A16 Bionic chip paired with the fastest LPDDR5 RAM, a model new 48-megapixel wide camera sensor on the again, and the additional telephoto (zoom) lens.

Bumping the bottom storage on the iPhone 14 Professional fashions could be a further benefit.

Add the brand new pill-and-hole screen design, and the iPhone 14 Professional is a very totally different cellphone. In distinction, the iPhone 14 fashions are more affordable equivalents of the iPhone 13 Professional fashions. In comparison with the 2021 Professionals, they lose the 120Hz panel and the triple-lens digital camera on the again.

These variations won’t be instantly obvious to common shoppers who don’t care about rumors. The design alone can’t justify the $100 worth improve. And the A16 Bionic, sooner RAM, and 120Hz refresh price won’t be flashy sufficient.

Nonetheless, most iPhone customers care about storage. Particularly in the event that they’ve been via a couple of iPhone generations and are working out of space for storing. That’s why bumping the bottom storage to 256GB on iPhone 14 Professional in comparison with 128GB on iPhone 14 could be a simple strategy to justify the value bump.

Let’s additionally do not forget that the 256GB iPhone 13 Professional prices $1,099, or $100 greater than the 128GB model. Doubling the storage to 512GB and 1TB means paying an additional $200 for every bump.

A 256GB iPhone 14 Professional promoting for $1,099 could be equal to Apple maintaining final yr’s iPhone 13 Professional pricing structure. However the 128GB variant could be gone.

All of that’s hypothesis and wishful considering, nonetheless. The iPhone 14 should already be in manufacturing by now. Apple settled on its storage tiers for the iPhone 14 Professional fashions a very long time in the past. And regardless of how a lot we’d like to see storage begin at 256GB, 128GB most likely makes much more sense for Apple’s revenue targets.


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